MDprospects and Sophrona Partner on Lead Engagement

MDprospects and Sophrona Partner on Lead Engagement

08:48 08 December in News, Partnership

MDprospects and Sophrona work together to provide clients with cutting edge solutions for patient and lead engagement. 

Sophrona, a leader in online patient communication uniquely designed for ophthalmology and MDprospects, a pioneer in medical lead tracking and management, have partnered to provide practice management system integration to MDprospects customers.

“Our revolutionary product designed specifically to help physicians capture, communicate and convert patient prospects is now super-charged,” says Michelle Pelletier, product manager of MDprospects. “The new integration capability provided by Sophrona allows our clients to seamlessly operate MDprospects alongside their practice management system without having to juggle systems or do double data entry.”

Benefits of MDprospects integration include:

  • Appointment reminders
  • Consistency of data
  • Eliminating redundancies
  • Marketing efforts dashboard
  • Track conversion rates by location and procedure
  • Ensure proper follow up by staff
  • Online scheduling for LASIK
  • Schedule into your practice management system
  • Reduce missed opportunities


This partnership allows clients to increase their work productivity and save time.

“We had very specific ideas in mind and had not found anything on the market that met our marketing needs,” explains Guido Piquet, Operations Director at Mann Eye Institute & Laser Center. “MDprospects had already caught our attention, but it was this partnership with Sophrona that solved the problem of data sharing with our practice management system.”

Existing patients can easily be pulled from the practice management system into MDprospects for lead management. Conversion is now easier than ever – staff can schedule appointments into the practice management system from within MDprospects.

“This is yet another perfect application of our advanced connectivity software,” stated Marc-François Bradley, President of Sophrona. “We are always looking to leverage our many years of interface technology with new partners in order to enable highly innovative tools in eye care.”

About Sophrona: Since 2002, Sophrona has pioneered innovative technology that has been adopted by eye doctors, electronic medical records providers and practice management providers nationwide. They have steadily grown to become one of the premier providers of online communication technology in healthcare—with recognition as the preeminent provider exclusively for ophthalmology.

About MDprospects™: MDprospects™ is a revolutionary way to manage your practice level inquiries and Internet leads to maximize your patient conversion rates. Increase your conversion rates on generated leads by 50%!  MDprospects™ helps practices communicate with patients and stay in contact with multiple auto-responder mechanisms. Additionally, this product is helpful to patients because scheduling is made easy and can be done on your website and managed directly through the system. Once the consultation has been scheduled, MDprospects™ helps administrators with tasks pertaining to the patient status.